Nepali Keyword Research for a Nepal Website

To research keywords for a Nepal website, collect the terms a customer would type in English, in Devanagari Nepali and in Roman Nepali (Nepali written in Latin letters). Then check each list in Google Keyword Planner with Nepal as the location, and in Google Trends for relative interest. No public tool we found gives reliable search volumes for Devanagari terms, so treat the numbers as direction, not fact.

Why one keyword list is not enough

Nepali searchers do not all use the same language. Third-party keyword data for Nepali sites shows queries that pair an English word with Nepali, such as "[word] meaning in Nepali", and Nepali and English exam queries on study-notes sites (Semrush overview of a Nepali dictionary site; Semrush overview of a Nepali notes site). These are third-party estimates, not Google data, but they show mixed-language searches are common enough to plan for.

A Nepal app-store guide makes the same point from a different angle. It advises researching Nepali equivalents of English keywords, because direct translations often miss the terms people actually type (AppDrift's Nepal guide). That is a vendor page, so use it as a prompt to test, not as proof.

Step 1: Build the seed list in three forms

Start with the question a customer asks before they hire you, written in English. For a video editing business, that might be "YouTube Shorts editing" or "reels editor Kathmandu". Then translate each term twice: once into Devanagari and once into Roman Nepali. Ask a native speaker to check the translations, since the words people type are often not the literal ones. Keep spelling variants too. The same Nepali word is often written several ways in Roman letters, and each spelling is a separate list entry to test.

Step 2: Check volume in Keyword Planner

Open Keyword Planner's targeting panel. It has separate fields for location, language and search network (Google Ads Keyword Planner guide). Set the location to Nepal and choose the language you are testing. If the language field is left empty, the tool targets all languages, which mixes your English and Nepali results together. Run each list on its own and label the output.

We could not find a source that explains how Keyword Planner reports Devanagari or Roman Nepali volumes, so compare numbers within one list, not across lists written in different scripts.

Step 3: Use Google Trends for direction

Google Trends scores interest relative to each region's own search volume, so a score is not a raw count. A small region can score 100 with fewer searches than a large region that scores 40. Each keyword is also scaled separately, so a 60 for one term does not equal a 60 for another. Compare regions within a single term, and use the Compare view for up to five terms on one 0 to 100 scale. Regions with very little volume can drop out of the breakdown, so a missing region may mean low interest or simply no data.

Trends is most useful for seeing whether a term is rising or falling. It does not give you a monthly count to put in a plan.

Step 4: Read the results page you want to beat

Search each Nepali term and sort the first page by type: news, government, forum, vendor or a focused guide. Volume tells you that people search a term. The results page tells you whether a focused answer can win it. If the first page is off-target, thin or full of forum threads, that is a real opening for a page of your own.

Step 5: Check what actually brings visitors

Once a page is live, Search Console shows the queries that produce impressions and clicks for your site. Use it to see which Nepali and English phrasings Google connects to your pages, and to rewrite the headings and opening lines around the terms that already bring people in.

The tools at a glance

Tool	Use it for	Limit
Keyword Planner	Estimated volume for a term in Nepal, in a chosen language	No public detail on Devanagari or Roman Nepali reporting
Google Trends	Relative interest over time and by region	Scores are relative, not counts
Search Console	Queries that already bring visitors to your site	Only covers pages you have published
Results page	Whether a focused, useful answer can rank	Judgment, not data

What the data cannot tell you

Public data on Nepali-script searches is thin. The sources we found were vendor guides, scraper tools and third-party estimates, and the tool details above come from secondary guides rather than the tools' own help pages. Check each tool's current settings before you rely on them, and expect the numbers to change over time.

Where Saga fits

Keyword research only pays off when the site answers the queries it finds. Saga Infographics builds websites and apps and makes short-form video. If your research shows that a Nepali-language page or a new section is needed, Saga's web development service can build it. To talk through a specific site, contact Saga.